From Korea to the Island of Enchantment.

1947

Ju-yung Chung, a dominant figure in the Korean economy from 1960 until his death in 2001, founded Hyundai Engineering and Construction Co.

1967

Together with his younger brother Se-yung, Ju-yung Ching form Hyundai Motor Company.

1986

Hyundai begins car sales in the United States. Our Excel model is named "Best Product" by Fortune magazine.

1989

Importation and distribution of Hyundai vehicles begins in Puerto Rico.

2009

Sojitz de Puerto Rico Corp. begins operations under the new name Hyundai de Puerto Rico and opens its new offices. The headquarters have 14.6 acres of land and storage capacity for 2,000 vehicles.

In September, it launched its new brand campaign under the slogan "A New Beginning" and achieved eighth place in sales in Puerto Rico with 39% growth during its first year of operations.

2010

Inauguration of the parts and accessories warehouse with space to store and distribute more than 14,000 items. At the end of the year, Hyundai de Puerto Rico ranked sixth in sales in Puerto Rico, surpassing major market competitors.

2012

Hyundai of Puerto Rico reaches 20,000 units in cumulative sales. In December, it reached a record high of 1,451 units sold in a single month.

Our Elantra model is named “North American Car of the Year.”

2013

We are awarded the “Global Best Distributor” by Hyundai Motor Company.

Puerto Rico is selected as the host for the regional launch of the new luxury model, EQUUS.

At the end of the year, Hyundai de Puerto Rico reached the 4th position in sales in Puerto Rico with accumulated sales of over 30,000 units sold.

2015

We launched the third generation of the Tucson with a live music event at La Placita for the entire audience. This new model was the first to debut Hyundai's new design philosophy, called Fluid Sculpture 2.0.

Hyundai de Puerto Rico ranks second in cumulative sales for the year in Puerto Rico.

2016

We launched the sixth generation of one of our most popular and important models for the Puerto Rican market, the Elantra.

The launch was held open to the public on the El Morro grounds with live music, outdoor activities, and a live broadcast of the 50th Super Bowl.

Hyundai's first hybrid model, the IONIQ Hybrid, arrives in Puerto Rico. This model set a record in fuel efficiency and performance. Hyundai achieves second place in cumulative sales for the year in Puerto Rico.

2017

We launch the third generation of the imposing ELANTRA GT.

Hyundai Puerto Rico, along with the Criollas de Caguas team, sponsors volleyball clinics for minor league teams. Visit our Hyundai Heroes section to learn more about our Social Responsibility program.

Hyundai of Puerto Rico is delivering essential supplies to residents of the municipality of Cataño as part of the recovery efforts following Hurricane Maria. Visit our Hyundai Heroes section to learn more about our Social Responsibility program.

Hyundai reaches 2nd position in accumulated sales during the year in Puerto Rico

2018

Hyundai celebrated the arrival of the island's first compact SUV, the KONA. With entertainment and performances by leading local musicians, fireworks, and even dance performances, we launched the KONA at the Vivo Beach Club. From April to September, we launched a total of four new and/or redesigned models, including the completely redesigned ACCENT, the next-generation VELOSTER, the redesigned SONATA, and the next-generation SANTA FE.

Hyundai maintains a strong second position in cumulative sales during the year in the Puerto Rico market.

2019

We celebrated the arrival of the Veloster N in a big way. Our first high-performance N model. We took over Salinas Speedway to showcase the power and performance of this impressive vehicle alongside several professional drivers, and we were able to experience some exciting, adrenaline-filled moments.

We received important recognition from Hyundai Motor Company, such as being recognized as the Best Dealer in Service Operations, Best Dealer in Sales Operations, and Best Dealer in Global Satisfaction in Hyundai Latin America.

We close out the year with the arrival of two important SUV models, the Hyundai Palisade and the Hyundai Venue. Along with prominent influencers and journalists, we took a tour of Puerto Rico's southwest coast, demonstrating the attributes of these phenomenal vehicles.

2020

Amid all the uncertainty of this pandemic year, at Hyundai of Puerto Rico, we focused on developing initiatives to bring entertainment, good company, and benefit programs to our customers. We developed "Pasándola en Casa," a 10-episode digital series in collaboration with Teatro Breve. Our extended warranty programs, Hyundai Assurance, and Hyundai Heroes were added to this initiative to provide relief during difficult times.

2021

Puerto Rico met Tito from Hyundai, a new cheerful and humorous character to star in our Parts & Service campaigns, providing useful information in an entertaining and unique way that allowed us to connect with our consumers.

In terms of launches, the new and redesigned Elantra was presented to Puerto Ricans with a modern style and more advanced technology.

We're embarking on an exciting collaboration with G-Sports, bringing our brand to new local sporting events popular with Puerto Rican youth.

Several of our models received top awards, including the IONIQ 5 (Car of the Year), the Tucson (IIHS Top Safety Pick), and the Elantra (North American Car of the Year).

2022

With the launch of the new Santa Cruz, we introduced Puerto Rico to the concept of the Sports Adventure Vehicle (SAV), a new vehicle category that combines the best of SUVs and pickups. We celebrated the arrival of this innovative model with a series of unexpected concerts where we showcased the Santa Cruz to the audience.

We became the most awarded car brand in 2022 thanks to recognitions for the Palisade and Santa Cruz (JD Power's Most Attractive Vehicles), and the IONIQ 5 (Motor Trend's Car of the Year).

Together with singer Víctor Manuelle, we launched our brand campaign "Somos Más," celebrating Hyundai's status as one of the most popular car brands in Puerto Rico.

We held the Somos Más Challenge, a competition where we took two winners to the FIFA World Cup in Qatar.

Our Hyundai character Tito starred in a campaign to promote the various repair and maintenance services at our dealerships.

2023

In 2023, we welcomed the new KONA 2024 with a grand event open to the public in one of the busiest locations in San Juan.

With the launch of the IONIQ 6 and the KONA EV, we took an important step toward electrifying our vehicle lineup. Globally, we strive to be a 100% electric company, and we're not far behind in Puerto Rico.

We received awards for several of our models, including the IONIQ 5 (fastest charging electric vehicle at the ECOBEST Challenge, Esquire magazine's Car of the Year, recognition from MotorBiscuit and Motortrend's SUV of the Year), the IONIQ 6 (AUTOBEST Best EV, World Car of the Year, World Car Design of the Year, World Electric Vehicle by World Car Awards, Best company car) and the Palisade (Best Car of the Year by Best New Cars)

We created the Somos Más App, an interactive app that we launched during our brand events. Upon downloading it, people could play the game and have the chance to win prizes.